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ed. note: All this week we’ll be posting original work from Creatrs at Social Media Week London. Each piece is inspired by panels they attend and things they’ve been learning on the ground.


Image by Mister Phil (misterphildraws) for: A Series Of Provocative Statements (And All The Dragons That Await Therein). The piece is a response to two of those provocative statements that brands can take to heart:

  1. No one cares about your hashtag (except you) in reference to all the crazy hashtags brands invent or glom on to. 
  2. Owning the moment is impossible. And anyway, why would you want to? Isn’t it enough just to be part of it?